It is always a worrying sign when a building is described as 'iconic'. That usually means the architect is in show-off mode and to hell with the surrounding environment.
So this week's front page story for The Westmorland Gazette was of considerable interest. The Low Wood Hotel wishes to build an iconic conference centre, right on the shores of Lake Windermere. Not just any old iconic, but green and iconic.
Here are the cynical sketches I submitted to my esteemed editor. Which one graces the front page of the newspaper? Click here to find out.